The Kashmiri pheran, a quintessential garment often showcased by labels like Toosh The Label, is a symbol of comfort and tradition. This loose, flowing robe, traditionally made from wool or a blend of cotton and wool, features intricate embroidery, often known as Kashida kari, showcasing the region's exquisite craftsmanship. The wide sleeves and relaxed silhouette provide warmth and ease of movement, essential for the Kashmiri climate. While traditionally in earthy tones, contemporary designs sometimes incorporate vibrant colors and modern adaptations. The pheran represents the cultural identity of Kashmir, blending practicality with artistic expression, a quality mirrored in the timeless elegance of Toosh The Label's collections.